If you're reading this right now, there's a good chance you want to start a business. Or you already have. And if so, you're probably doing some agonizing about your business idea.No, I'm not a psychic, but I have spent an incredible amount of time during the past five years planning, strategizing, and growing my own company. So I know a thing or two about what it's like to be in your shoes.Coming up with and testing a great business idea is one of the most challenging parts of entrepreneurship. And you can not get around it — it all starts with an idea.
Before we go any further, I have one favor to ask of you: Do not start freaking out, OK Most people get really weird or anxious when it's time to start developing ideas for their business?.. Lots of people love the idea of brainstorming ideas, but can never actually find an idea that they like enough to execute. Or often, they do not think it's «good enough» to execute. I'm not sure why or how, but as soon as we think of a potential business idea, most of us seem to get this bug that makes us believe whatever we think of is not «good enough.»
Potential or aspiring entrepreneurs seem to face two huge problems when it comes to developing an idea:
1) We do not think we have any good ideas, so there's nothing we can possibly see succeeding. This is the guy who's always telling you about a new project he wants to start, and then you find out two weeks later he's already completely abandoned it.
2) We think we have too many good ideas, and we are completely confused as to which one we should run with long-term. This is the guy who always has twelve projects brewing at the same time, all in various stages of progress, none really doing well.
While these seem to be opposing concepts, they often ensnare us in the same dilemma: half-starting and eventually quitting.
So where SHOULD you be focusing your time and energy? How do you know if your idea is good enough to «make it»?
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