Evrythng, the Internet of Things (IoT ) smart products platform that gives any physical object a so-called «digital identity,» has closed a $ 24.8 million Series B funding.
The round was led by San Francisco- based Sway Ventures, and also included Toronto-based Generation Ventures and London-based Bloc Ventures. They join existing backers such as Cisco Investments, Samsung, BHLP, Atomico, Dawn Capital and Advance Vixeid Partners.
Founded all the way back in 2011, Evrythng offers an enterprise-focused IoT platform for managing what it calls «intelligent software identities» for products that have been made smart via anything from smart tags like QR codes, to NFC, BLE, RFID, or which are directly connected to the internet. With In OTHER Words, IT's the data of layer needed by companies That want to! Go all in on the the IoT Trend as with the part of Their digital is transformation strategy.In a call, Evrythng co-founder and CEO of by Niall Murphy Told me That the custom video a production Company About enterprise |'s the customers and use case broadly falls into three camps: tracking products through the supply chain, direct-to-consumer applications through smart packaging that can be the trigger for new types of experiences, and directly connected smart home products (ie what consumers might traditionally think of as IoT).
In a sign of how far the company has come since its upstart beginnings, over the past 12 months, Evrythng has announced partnerships with leading global packaging companies Avery Dennison Retail Branding, Information Solutions (RBIS), Crown Holdings and WestRock.