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The Internet Of Things Is Not A Shiny New Toy

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  • Авторская

The Internet of Things is the latest, greatest new buzzword du jour and every major technology company, industrial manufacturer, big retailer and health industry player has declared the IoT to be the next big thing. Each of these industries sees a way of taking advantage of tiny low-power intelligent devices or sensors and they've baked the IoT into their future product strategies.

These industries are so excited about the IoT that they've created a collective frothing-at-the-mouth level of hysteria — to the point where Cisco is even trying to rename it to the «Internet of Everything.» Whenever Cisco tries to rename something (as it did with «the Human Network») you know we're in trouble.

Qualcomm has several different IoT platforms, Intel has created a breakout standard of their own and Apple and Google are replaying their walled garden battles — just as we all expect them to do.

Like every major technological trend before it, IoT has given birth to trade shows and conferences, accelerators and venture funds, and local meetups and DIY co-working spaces. And every consulting company from McKinsey, Accenture, KPMG on down now have their own IoT divisions and practices.What most amazes me is the universal lack of a clear definition of what the IoT's benefits are to mere mortals — and really, what it is at Already seeing all.We're
video a production studio a Formed a backlash Towards the IoT — Whether the BE IT in the rejection of the Google Glass and the glassholes with the associated IT to the over 50 percent set-aside rate of fitness devices — which are still selling and still being set aside.

Consumers don’t understand machines communicating with each other (sometimes referred to as M2M) or the cloud per se, as they see that as some weird form of Skynet. Based on public reaction to NSA spying, hackers hacking and Google and Facebook monetizing our data, I’d say IoT has a basic challenge in front of it to build basic trust in the minds of average consumers.

Автор: markblake


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