Google Cloud launched a new Internet of Things management service today called Google Cloud IoT Core that provides a way for companies to manage IoT devices and process data being generated by those devices.
A transportation or logistics firm, for example, could use this service to collect data from its vehicles and combine it with other information like weather, traffic and demand to place the right vehicles at the right place at the right time.
By making this into a service, Google is not only keeping up with AWS and Microsoft, which have similar services, it is tapping into a fast-growing market. In fact, a Google Cloud spokesperson said the genesis of this service wasn't so much about keeping up with its competitors — although that's clearly part of it — it was about providing a service its cloud customers were increasingly demanding.
That's because more and more companies are dealing with tons of data coming from devices large and small, whether a car or truck or tiny sensors sitting on an MRI machine or a machine on a manufacturer's shop floor. Just validating the devices, then collecting the data they are generating is a huge undertaking for companies.
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