If you believed every advertisement in your Facebook news feed selling the entrepreneurial dream, you would think that everyone and their brother is creating million-dollar online businesses while traveling the world or floating in their pool.Now, I'm not saying every one of these courses is pure BS. There might be some solid actionable advice to be found, but instead of paying $ 97, $ 197 or $ 297 (you know those are the magic numbers) to some self-proclaimed internet gazillionaire, I'm going to walk you through the steps that are required to build a successful online business, in several articles here on Entrepreneur.com, starting with this one and two factors played a role in this decision. First, there will always be a need for lawyers and plenty of law firms for consumers to pick from. There will never be a shortage of website visitors or law firms to monetize as customers.
Second, online marketing and online branding is on a consistent growth path with no sign of slowing down, so another platform for law firms to use for marketing and brand building will be welcomed.
When you create an online business in a niche that will never see a decline, you are drastically increasing the chances of building something that will generate revenue for a long time. I see too many people trying to start online businesses with only the short-game in mind. Instead, focus on building something with long-term sustainability.
Building an online law firm directory resource is not going to win any innovation awards, but it can still be different than other available options. My main focus with this project is creating an online community and content platform — giving lawyers a platform to publish content on, which will be seen by industry peers and potential clients. The personal branding benefit and ability to be seen as a thought leader is the unique angle here.
For more details, see here: Animated Marketing Video